Another AIA Carnival complete!
Creating extraordinary experiences in the most ordinary of places – the supermarket.
February 12, 2019
This year we took on the role of developing a new look for the 5th year edition of the event, making it refreshing, exciting and relevant.
After months of consumer research driven by a young group of staff, we launched an out of the world, modern, space theme rebrand of the traditional European Styled Carnival. Together with a new integrated marketing strategy combining OOH, digital and onsite marketing, we were able to successfully achieve record attendance, awareness and revenue. We look forward to being back next year with Hong Kong’s most loved Carnival.